The LeBlanc Firm

Trademark ® ™

A word, phrase, design or combination thereof must be sufficiently distinct in order to identify a business or product. Under the trademark law, generic and/or descriptive marks are weak and, in the absence of established secondary meaning, cannot be registered or protected. Strong marks, that serve to uniquely identify a business or product without description, are arbitrary, fanciful or coined marks. These are readily subject to registration and/or protection under federal, state, and common law. Most marks are suggestive marks; they can be strong or weak depending on the level to which they describe the service or product which they represent. Suggestive marks can often be registered and protected.

In today’s cyber-society, business owners must balance their desire to describe their business or product line within a memorable domain name while developing a strong, protectable, mark. For fifteen years, Lee Anne LeBlanc has developed, protected, and enforced all types of trademarks on behalf of her clients.

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